New ABWA Branding

Announced at National Women's Leadership Conference

Following last year's 75th Anniversary, Rene' Street, Executive Director for 26 years retired. At the Portland, Maine Conference her service and friendship were honored with awards, gifts and several presentations by past and present officers and ambassadors.

The Big Reveal

We've been kept in great anticipation for what the new branding and changes might be part of the next step in ABWA's future. With a proper journey described by new Executive Director, Elizabeth Johnson, the market research on what organizations offer and how ours is different, updating the style and symbolism of the logo, while holding onto the foundational traditions. The stained glass elements reflecting the colorful and diverse backgrounds, skills, industries... that our members represent. An updated font and colors to boldly stand out.

abwa-background-dark pattern smaller
ABWA logo stacked - Activate your ambition
ABWA Logo American Business Women's Association
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